How VMware is building a bridge to the mobile-cloud era

mobile cloudBank robbing used to be easy. If you could get past the main vault, you could get instant access to all the cash. Within today’s modern banks, the vault’s exterior provides just one layer of perimeter security.  Now banks incorporate an assortment of other layers of security, such as safety deposit boxes, which make accessing everyone’s cash at once incredibly difficult, if not nearly impossible.

Today’s IT organizations face the same challenge of legacy bank vault architects. Many try to build thicker vaults to their data centers, but that approach doesn’t scale. It’s also not nearly as secure now that almost every end-user endpoint uses unsecured networks outside of the organization to access content in the data center while on the go. The problem is that our data centers today are highly fragmented and full of rigid technology silos, and now as we embrace cloud computing more rapidly, we run the risk of adding even more cloud silos. All these new technologies increase the surface area IT must secure, which today is a core expectation for IT leadership teams.

That’s where VMware comes in, in conjunction with partners like SHI, to deliver per-app VPN tunnels from the device to a micro-segmentation in the data center to offer unparalleled, scalable security of corporate information.

As we shift to the mobile-cloud era, we partner closely with innovative organizations like SHI. These types of partnerships help to not only offer new security models to customers but to also redefine the way organizations deliver any application end users need on any device they use. Ultimately, this enables organizations to dramatically enhance business processes and end-user workflows.

We call this transformation Business Mobility, and I fundamentally believe that organizations that don’t embrace this transformation will be obsolete within the next five years. We work closely with key partners like SHI to help customers execute on their business mobility initiatives, which creates true competitive differentiation in the marketplace.

Focusing on what the systems are doing—rather than merely the number of quadrillions of bytes they need to do it—has made all the difference for SHI and VMware. Serving apps efficiently all starts with the architecture of the underlying infrastructure and data center.  A few years ago, VMware introduced the concept of the software-defined data center. We believe a software-defined data center is the best architecture for this instant, secure, and fluid model of IT. VMware’s architecture for the software-defined data center builds upon the core concepts that made compute virtualization so radically impactful, namely abstraction and pooling, and applied those virtualization fundamentals to the other key assets within the data center: storage and networking.

A powerful example of this concept being deployed is sportswear company Columbia. Core to Columbia’s growth strategy is to rapidly grow its presence in China, where its brand is known broadly. With VMware’s One Cloud and Business Mobility solutions, Columbia was able to quickly set up the flexible software IT infrastructure and applications on endpoints employees needed to do their jobs more effectively, which enabled Columbia to open 70 retail stores in seven cities in China in record time. This is an example where IT powered by VMware played a critical role in supporting business growth.

Being customer-centric doesn’t just mean listening to what customers ask for and delivering it. It means observing what customers are doing and delivering what they really need, often before they realize it. When done properly, companies will enjoy more successful customers—which in turn delivers powerful revenue.

All of this requires an ecosystem of partners that can simplify the entire process for business mobility initiatives. We look forward to continuing to work with SHI to enable organizations to embrace new security models, while also accelerating their business mobility initiatives.

About the author

Sanjay Poonen is EVP and General Manager, end-user computing, VMware.

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