This is why video communication is the new normal for businesses

BlueJeans video conferencingWhere do you dial into conference calls and meetings from? The conference room, a hotel room, a car, your living room? In the age of smartphones, cheap conference bridges, and “always on” capabilities, it doesn’t really matter, does it?

What does matter is that while we’re supposed to be listening intently on these calls, many of us are working on other tasks, reading and sending emails, maybe even cooking. But the technology that enables meetings from anywhere is now powering a better way to keep employees engaged during those meetings: video conferencing.

Studies show that participants’ average attention span rises to 35 minutes for a video call from 23 minutes for an audio call. And as the workforce shifts to non-traditional office environments (including working from home), video communications give employees a way to interact with clients and colleagues from anywhere using the mobile devices they already own as conferencing access points; of businesses that utilize video communication, 94 percent say it increases productivity.

The video conferencing technologies of 2016 are more refined than yesteryear’s bulky and expensive hardware systems that were relegated to dusty boardrooms. The enterprise video market, which includes video conferencing solutions, will reach $35.6 billion in 2018, up from $11.2 billion in 2015, according to MarketsandMarkets.

That’s thanks to a happy confluence of events that has rendered this cloud-enabled technology easy, cheap, and of exceptionally high quality. Here’s why you should be looking at video conferencing if you’re not already. Continue Reading…

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