4 pieces of advice about business intelligence

business intelligenceReturn on investment, gross margin, and labor costs are business metrics that every small business owner and C-suite executive understands. But new technologies have opened access to an exponentially larger number of data points, and business leaders are using this new information to grow sales and attract new customers.

Though the phrase big data has officially entered the business lexicon, some small and medium-sized business leaders may believe using advanced business intelligence (BI) metrics that track shopper preferences and employee productivity is an unachievable task. However, new business intelligence programs can help businesses of all sizes sort through collected data, and identify customer trends and the ebbs and flows of their business.

If you’re interested in what these BI solutions have to offer, there’s plenty to learn about new BI gathering and methods. Here are four pieces of advice for every organization interested in adopting a BI solution. Continue Reading…

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