5 ways technology can increase sales for brick and mortar retailers

shopping mallThe majority of U.S. retail sales still occur in brick and mortar stores, but maybe not for long. Online shopping has drawn dollars away from big box stores, which continue to struggle to attract customers given the convenience and discounts online retailers have to offer.

The giants of e-commerce are also swaying business in their favor through ever-shifting pricing, big data analytics, and a restless approach to capitalizing on technology. But physical stores are starting to catch up, increasingly adding new technology and methods to better serve customers. While some are taking a piecemeal approach and adopting new technologies as they go, the stores that stand a chance of competing with online retailers will look to integrate solutions for a better overall customer experience.

Consider these five ways technology can get shoppers offline and back to your business. Continue Reading…

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