5 ways mobile devices are changing retail forever

mobile walletUse a mobile POS device and you’ll delight a shopper for a day. Use a mobile-driven omnichannel strategy, and you can create a loyal shopper for life.

A few years ago, mobile devices were only a “line-busting” technology, equipped with a card swipe and barcode reader that allowed sales associates to check out customers from any spot in the store. But in 2015, the role of mobile devices in retail has matured – they’ve become an extension of the brand and a major component of a retailer’s omnichannel strategy.

Today, mobile devices unleashed in bricks-and-mortar stores can enhance data collection, extend the aisle to include every product in the warehouse, show customers targeted and specific advertising, and transform your sales associates into personal assistants. Here’s how. Continue Reading…

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Is your retail store ready for new tech?

retail technologyThe National Retail Federation’s Big Show was the biggest one yet, as 35,000 retail professionals flooded the Javits Center in New York City to see the newest retail technology and to stay up on industry trends. From digital signage to same-day delivery to mobile payments, the many breeds of technologies for bricks-and-mortar stores dominated conversation at the Big Show. But one key question remained unanswered: How do retailers accomplish it all?

Over the next eight months or so, retailers large and small will be planning, buying, and installing new technologies in anticipation of the 2015 holiday rush. But some organizations are better prepared than others to take the reins and lead the charge. Is your organization ready to start a major tech push, from planning and buying to rollout and support?

The health of your IT environment stems from your IT infrastructure, professionals, and policies. Ask yourself the following questions to check up on whether your IT department is fit enough to start implementing the newest retail technology. Continue Reading…

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