5 ways mobile devices are changing retail forever

mobile walletUse a mobile POS device and you’ll delight a shopper for a day. Use a mobile-driven omnichannel strategy, and you can create a loyal shopper for life.

A few years ago, mobile devices were only a “line-busting” technology, equipped with a card swipe and barcode reader that allowed sales associates to check out customers from any spot in the store. But in 2015, the role of mobile devices in retail has matured – they’ve become an extension of the brand and a major component of a retailer’s omnichannel strategy.

Today, mobile devices unleashed in bricks-and-mortar stores can enhance data collection, extend the aisle to include every product in the warehouse, show customers targeted and specific advertising, and transform your sales associates into personal assistants. Here’s how. Continue Reading…

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