What retailers will be talking about at the National Retail Federation Big Show

shopping mallThanks to holiday shopping, retailers pull in 70 to 80 percent of their year’s revenue in the last three months of the year. While reports show sales were slightly down in bricks-and-mortar stores to start the holiday season, these stores still have a leg up on online retailers.

But there’s no question that online shopping is a thorn in the side of retail stores. With free shipping more common than ever before and daily (sometimes hourly) deals to entice buyers, online retailers are racing to close the gap with bricks-and-mortar stores to keep customers coming back. But physical stores are fighting back: Digital displays with dynamic price adjustments offer better in-store pricing, beacon technology and apps enhance the customer experience, and mobile payment options attempt to make shopping easier and more seamless.

These options will inevitably be the talk of this year’s National Retail Federation (NRF) Big Show, being held from Jan. 11 to 13 in New York City. But it’s not just about technology — it’s about how that technology can provide a better customer experience. Retailers will try to crack the code on what the store of the future should look like, and consider the industry’s biggest mystery: How do we do it first? Continue Reading…

Tags: , ,