A retail revolution: How EMV compliance is just part of the new retail

credit cardGoodbye, strips, and hello, chips. The shift of Europay, MasterCard, and Visa (EMV) liability occurs on Oct. 1, 2015, and could leave retailers on the hook for fraudulent credit card transactions.

If you haven’t heard about this liability changeover, you’re certainly not alone; a Wells Fargo/Gallup Small Business Index survey found that 49 percent of small business owners who accept POS credit card payments weren’t aware of the changing liability on Oct. 1.

What does it mean for your business and what can you do now?

The EMV liability change is just one step in a larger digital shift for retailers. Here’s how to plan for the EMV liability change and what to keep in mind about the broader actions needed to stay not just compliant, but competitive. Continue Reading…

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