Caroline Allen

Caroline Allen

Associate Marketing Director - ServiceNow | SHI

Caroline leads partner marketing strategy for SHI’s ServiceNow practice, sitting at the intersection of sales, alliances, and services to bring SHI’s full platform depth to market. She owns go-to-market architecture, campaign strategy, and partner positioning across one of SHI’s most strategic vendor relationships.

With a $14B technology solutions provider behind her, Caroline builds programs that connect the scale and breadth of SHI’s capabilities, from procurement integration to managed ITAM to AI readiness, with the real-world challenges ServiceNow customers are navigating today.

Articles

Don’t prioritize AI control and accountability? Your success could be at stake

May 13, 2026

ServiceNow Knowledge 2026 showed why AI control matters and how leaders can govern AI and prove value.