Meet Our Authors

Rick Madsen

Manager ‑ Cisco EA Customer Success

Rick Madsen is an experienced leader with 17 years in the Cisco ecosystem. As Manager of SHI’s Cisco Enterprise Agreement (EA) Customer Success Team, he oversees a team of Cisco EA Customer Success Managers. Rick drives collaboration with sales, technical, and Cisco Partner teams to enhance SHI’s Cisco Customer Experience (CX) strategy. His team focuses on scalable growth and delivering a seamless, exceptional experience throughout the Cisco EA lifecycle.

Recent Content by Rick Madsen

How DaaS and DEX help CPOs cut IT spend through user personas:
User personas yield IT clarity that informs and validates strategic decision-making.

DaaS and DEX cost-saving strategies come into clearer focus when IT teams define and analyze user personas.

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