This week, more than 23,000 people came together for VMworld in San Francisco. This is one of my favorite events of the year as it provides a venue to interact with customers as we shape the product roadmap, while also providing a forum for IT professionals to come together and learn from one another.
Over the past several years since I’ve taken over marketing for end-user computing at VMware, I’ve seen firsthand how VMworld impacts our customers by giving them expertise they wouldn’t get elsewhere, offering opportunities to bounce ideas off industry peers and partners like SHI, and enabling them to walk away ready to drive innovation in their organization. Attendees also hear from VMware executives and experts, visionary industry leaders and analysts, and IT practitioners pioneering how their organizations leverage virtualization, cloud, and mobile technologies for competitive advantage.
We believe that IT is in the midst of a dramatic shift in history as organizations embrace the mobile-cloud era where IT services can be consumed on demand across the enterprise. That’s why this year’s theme for VMworld centers on enabling organizations to be ready for a brave new mobile of IT — ready with our One Cloud, Any Application, Any Device architecture, and backed by partners like SHI to help them achieve their hybrid cloud and business mobility initiatives.
VMworld has hundreds of sessions, hands-on labs, and other activities to ensure attendees walk away ready to bring back actionable insights and best practices to their organizations. For attendees looking to learn the latest about our business mobility solutions, Sanjay Poonen, EVP and general manager for end-user computing, was a day two keynote speaker. He shared how fast we’ve been innovating the industry with our end-user computing solutions and where we’re headed. He was also joined by a special guest from Microsoft to introduce Project A2, which offers a new mobile-centric approach to delivering and managing applications and devices for Windows 10.
We also put together tons of sessions focused on end-user computing solutions across technical, strategy, vertical, and partner (during PEX @ VMworld) tracks. If you’re attending VMworld, we hope you added several of these to your agenda.
Stop by our booth to learn more about how VMware business mobility solutions can enable you to fundamentally change business processes and end-user effectiveness.
Erik Frieberg is vice president of marketing, AirWatch and End-User Computing, VMware.